Turning tariffs into catalysts

India’s 12% export decline to the US may accelerate its pivot to EU, ASEAN, and Africa.

India’s exports to the US fell 12% in FY25, with shrimp, textiles, and steel bearing the brunt of tariff escalations. For businesses, the shock highlights both risk and opportunity: while concentrated dependence on the US market exposes vulnerabilities, diversification into the EU, ASEAN, Africa, and the Middle East is opening new corridors for growth. The tariff toll may well become the catalyst for India’s next big export pivot.

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Marine products, particularly shrimp, have been the hardest hit. The US, which absorbs nearly 60% of India’s shrimp exports, imposed higher anti-dumping duties in early 2025, leading to a 15% fall in volumes. Similarly, Indian textile and apparel shipments contracted by 10%, as tariff hikes combined with rising competition from Vietnam and Bangladesh. In the case of steel and engineering goods, the decline was sharper—nearly 18%—as US trade policy sought to protect domestic manufacturers.

This downturn is not just a statistical dip; it is a structural signal. The US market, long considered a stable anchor for Indian exporters, is becoming more volatile under tariff pressures. For India, the challenge is twofold: cushioning the immediate impact on sectors like marine and textiles, while simultaneously diversifying into new geographies.

Sector Share of India’s US Exports (%) Decline in FY25 (%) Key Drivers of Decline
Marine Products ~20% -15% Anti-dumping duties on shrimp
Textiles & Apparel ~12% -10% Tariff hikes, competition from ASEAN
Steel & Engineering ~8% -18% Safeguard tariffs, US domestic push
Overall Exports 100% -12% Tariff escalation across categories

Table 1: Sectoral Impact of US Tariffs on Indian Exports (FY25); Source: DGCI&S, Ministry of Commerce (FY25 provisional data)

The 12% decline in India’s exports to the US in FY25 was not evenly distributed—it was concentrated in three critical sectors: marine products, textiles & apparel, and steel/engineering goods. Each sector reveals both the vulnerabilities of India’s export basket and the opportunities for diversification.

Marine products: Shrimp under pressure

Shrimp has long been India’s flagship export to the US, accounting for nearly 60% of total marine shipments. In FY25, however, anti-dumping duties imposed by the US Department of Commerce raised costs for Indian exporters, leading to a 15% fall in volumes. States like Andhra Pradesh and Kerala, which dominate shrimp farming, saw immediate impacts on farmer incomes and processing units. The challenge is compounded by rising competition from Ecuador and Vietnam, which enjoy preferential trade terms.

Textiles & Apparel: Losing Ground to ASEAN

India’s textile and apparel exports to the US contracted by 10% in FY25, as tariff hikes coincided with supply chain shifts toward Vietnam and Bangladesh. The US fashion industry, under pressure to diversify sourcing, increasingly favored ASEAN suppliers with lower tariffs and faster turnaround times. For India, the setback is significant: textiles employ over 45 million workers, making this not just a trade issue but a socio-economic one.

Steel & Engineering Goods: Safeguard Tariffs Bite

The sharpest decline came in steel and engineering goods, which fell by 18%. US safeguard tariffs, aimed at protecting domestic manufacturers, eroded India’s competitiveness in categories like stainless steel and auto components. Exporters in Gujarat and Maharashtra reported shrinking orders, with many turning to the EU and Middle East to offset losses.

Sector US Market Share of India’s Exports Decline in FY25 (%) Key Drivers of Decline
Marine Products ~60% of shrimp exports -15% Anti-dumping duties, Ecuador/Vietnam competition
Textiles & Apparel ~12% of US-bound exports -10% Tariff hikes, ASEAN supply chain shift
Steel & Engineering ~8% of US-bound exports -18% Safeguard tariffs, US domestic push

Table 2: Sectoral Breakdown of US Tariff Impact (FY25); Source: DGCI&S, Ministry of Commerce (FY25 provisional data)

The sectoral picture underscores a broader truth: India’s export dependence on the US is vulnerable to policy shocks. While marine, textiles, and steel bore the brunt, the ripple effects extend to employment, regional economies, and foreign exchange earnings.

Diversification strategies: Pivoting beyond the US

The tariff shock has underscored India’s vulnerability to concentrated export markets. With the US accounting for nearly 18% of India’s total exports in FY25 (DGCI&S), a 12% decline translates into billions in lost revenue. The imperative now is diversification—both sectorally and geographically.

EU: Leveraging Trade Corridors

The European Union has emerged as a promising alternative. India’s exports to the EU grew 7% in FY25, driven by demand for pharmaceuticals, engineering goods, and marine products. Negotiations on the India-EU Free Trade Agreement (FTA), revived in 2024, could provide tariff relief and open new corridors for textiles and apparel. Shrimp exporters, in particular, see opportunities in Spain and Italy, where seafood demand is rising.

ASEAN: Textile and Apparel Opportunities

ASEAN markets, especially Vietnam, Indonesia, and Thailand, are becoming attractive destinations for Indian textiles and apparel. According to the Ministry of Commerce, India’s apparel exports to ASEAN grew 9% in FY25, even as US shipments declined. Regional supply chains, supported by the India-ASEAN Trade in Goods Agreement, offer tariff advantages and faster logistics.

Africa: Engineering Goods and Agro-Exports

Africa is increasingly seen as the next frontier. India’s engineering goods exports to Africa rose 12% in FY25, with demand concentrated in Nigeria, Kenya, and South Africa. Agro-exports, including rice and sugar, also found new buyers in West Africa. The India-Africa Growth Corridor (IAGC), backed by Japan, is expected to further strengthen trade infrastructure.

Middle East: Bridging Energy and Manufacturing

The Middle East remains a steady partner, with UAE and Saudi Arabia absorbing Indian gems, jewellery, and engineering goods. The India-UAE CEPA (Comprehensive Economic Partnership Agreement), signed in 2022, has already boosted bilateral trade by 16%, offering a template for future agreements.

Region Export Growth FY25 (%) Key Sectors Benefiting Strategic Lever
EU +7% Pharma, marine, textiles Ongoing FTA talks
ASEAN +9% Textiles, apparel, electronics Trade in Goods Agreement
Africa +12% Engineering goods, agro-exports India-Africa Growth Corridor
Middle East +16% (UAE CEPA impact) Gems, jewellery, engineering CEPA framework

Table 3: India’s Export Growth by region – FY ’25; Sources: DGCI&S, Ministry of Commerce, IBEF (FY25)

Tariffs as challenge and catalyst

The 12% decline in India’s exports to the US in FY25 is more than a temporary setback—it is a wake-up call. Tariff escalations on shrimp, textiles, and steel have exposed the fragility of India’s dependence on a single market, reminding policymakers and exporters alike that resilience lies in diversification.

For marine exporters, the challenge is to build new corridors in Europe and East Asia, where seafood demand is rising. For textiles, ASEAN and Africa offer opportunities to offset US losses, especially as supply chains shift regionally. For steel and engineering goods, the Middle East and EU present viable alternatives, supported by frameworks like the India-UAE CEPA and ongoing India-EU FTA negotiations.

At the policy level, India must accelerate trade agreements, strengthen export financing, and invest in branding to ensure its products remain competitive globally. Tariffs, while disruptive, can serve as a catalyst—pushing India to pivot toward new geographies, diversify its export basket, and reduce vulnerability to external shocks.


Athul Nath MS is the State Head – Kerala at the Trade Promotion Council of India (TPCI), with over 15 years of experience in government relations, investment facilitation, and technology-driven development.

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