India stands out in the Asia-Pacific region for consistently achieving double-digit sales growth in the FMCG and tech durables sectors through modern trade channels, as per a report by NielsenIQ. The report highlights India’s leading position, with premium-priced products contributing significantly to this growth—over 40% in FMCG and 30% in tech durables. Despite the rapid expansion of online shopping, modern trade, characterised by large, organised retail formats like supermarkets and hypermarkets, remains the dominant sales channel in the country.
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India is the only country in Asia-Pacific where sales of FMCG and tech durable industries from modern trade channels routinely produce double-digit growth, aided by premiumisation and festive period sales, according to a survey by data analytics firm NielsenIQ.
According to the report’s findings, India leads the Asia Pacific region in contemporary trade sales, with the premium-plus price category accounting for over 40% of FMCG sales and 30% of tech durables sales.
“India emerges as the only market consistently delivering double-digit growth in both the FMCG and tech & durables sectors, underscoring the resilience and evolving preferences of Indian consumers,” said the report titled ‘Full View of Modern Trade Retail Trends’.
Though online channels are quickly expanding in India, modern trade channels remain the preferred method, it noted.
Modern trading entails selling items in huge, organised outlets such as supermarkets, hypermarkets, department stores, and mini-markets.
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