India’s inbound tourism is experiencing strong recovery, with foreign tourist arrivals expected to reach 10.1 million in 2024. While still below pre-pandemic levels, the country’s diverse cultural attractions and strategic government initiatives are driving significant growth.

India’s inbound tourism is experiencing rapid growth, with foreign tourist arrivals (FTAs) projected to reach 10.1 million in 2024, up from 9.2 million in 2022, though still below the pre-pandemic level of 10.9 million in 2019. According to a report by Booking.com and Accenture titled “How India Travels 2024 – The Inbound Edit,” India is expected to surpass pre-pandemic tourist numbers by 2025. The country’s recovery in tourist spending has been swift, reaching 94% of its 2019 levels by 2023. Meanwhile, searches for travel to India from top markets like the US, UK, Germany, UAE, and emerging markets like Hong Kong SAR, Italy, and the Netherlands have surged.

India’s diverse cultural heritage and scenic destinations, such as Hampi, Leh, and Khajuraho, are drawing global attention, reflected in India’s rise to 39th on the World Economic Forum’s 2024 Travel & Tourism Development Index, up from 54th in 2021. However, challenges such as lack of personalization options, limited travel packages, and information overload hinder visitor experiences. The report suggests improving digital resources, simplifying visa processes, and enhancing direct flight connectivity to meet these needs.

Domestic travel has already surpassed pre-pandemic levels, but inbound tourism still lags. In the first half of 2024, FTAs were 10% lower than in the same period of 2019. To boost tourism, experts suggest India should launch strategic campaigns, similar to Vietnam’s tourism development plan and Thailand’s sustainable tourism initiatives, to promote the country more effectively in key markets.

Tourism plays a crucial role in India’s economy, contributing US$ 231.6 billion in 2023, around 6.5% of GDP. The sector is expected to generate 5.8 crore new jobs by 2028, with its contribution potentially rising to US$ 512 billion.