Samsung India has announced festive offers on its Vision AI-powered televisions, including a free TV worth up to ₹1.60 lakh or a Soundbar worth up to ₹1.11 lakh, along with cashback, financing and extended warranty benefits.
Gurugram, October 21 — Samsung India has announced its ‘Big, Bigger, Biggest’ Diwali campaign, offering a range of benefits on its Vision AI-powered big-screen televisions during the festive season.
Under the offer, customers purchasing select Samsung TVs can receive either a free Samsung Vision AI TV worth up to ₹1,59,990 or a free Samsung Soundbar worth up to ₹1,10,990.
Samsung is also offering up to 20% cashback, zero down payment options and a three-year comprehensive warranty on eligible Vision AI televisions.
The company said the festive campaign is aimed at encouraging consumers to upgrade to larger, AI-powered televisions as families spend more time together watching films, shows, sports and festive programming during Diwali.
Customers purchasing eligible Vision AI televisions within municipal limits can also get their Samsung products installed within four hours of registering an installation request, subject to applicable terms and conditions.
Samsung India Vice-President for Visual Display Business Viplesh Dang said the company is looking to make large-screen televisions more accessible through festive offers, flexible payment options, cashback and additional services.
Samsung’s Vision AI technology is designed to use artificial intelligence to enhance picture and sound quality while providing a more personalised viewing experience.
The company’s television portfolio ranges from 32-inch models to 115-inch big-screen TVs, covering different price points and consumer requirements.
The range also integrates with Samsung’s SmartThings ecosystem, allowing connected devices across the home to work together.
Samsung is additionally offering several ‘Made for India’ Plus Benefits with its televisions.
These include Samsung TV Plus, Samsung Care+, Samsung Art+, Samsung Sound+, Samsung Finance+ and up to seven years of operating system upgrades.
Samsung TV Plus provides access to more than 200 free streaming channels, while Samsung Care+ offers extended warranty options.
Samsung Finance+ provides flexible paperless financing, while eligible customers can also receive three months of free access to the Samsung Art Store through Samsung Art+, allowing compatible televisions to display artworks when not being used for regular entertainment.
The company said providing up to seven years of OS upgrades is aimed at extending the useful software life of its televisions and ensuring access to newer features over time.
The festive offer strengthens competition in India’s large-screen television market, where brands are increasingly using AI features, premium displays, financing and bundled accessories to attract customers looking to upgrade their home entertainment systems.
