India’s online gaming industry is projected to more than double to US$ 9.1 billion by 2029, growing at a CAGR of 19.6%, driven primarily by real money gaming (RMG). A joint report by WinZO Games and Interactive Entertainment and Innovation Council (IEIC), highlights India’s mobile-first, youth-driven market, which accounts for...
India’s sports technology industry is poised for substantial expansion in the next five years, projected to grow from ₹26,700 crore in FY24 to ₹49,500 crore by FY29, reflecting a compounded annual growth rate (CAGR) of 13%, according to a recent report by the Federation of Indian Fantasy Sports (FIFS) and...
The Ministry of Electronics and Information Technology (MeitY) notified the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2023 on April 6, with some key provisions pertaining to online gaming and misinformation. The regulations are expected to provide a stable growth trajectory to the industry, thereby making...
Unmish Parthasarathi, the Founder of Singapore-based growth practice Picture Board Partners, believes that the fragmentation of attention to content requires us to adopt remote production technologies for story-telling and a smarter use of data to redefine & revive commercial models. IBT: How has viewership evolved across the sports, gaming and...
The media and entertainment industry has been split wide open as a result of the pandemic. Gaming, digital and OTT have shown a positive growth in consumer mindshare as well as advertising revenues. However, outdoor and touch-driven segments like print, movies and theme parks are staring at huge losses. Going...
Dr. Venkatesh (Venky) Shankar opines that a synergistic approach to advertising across media is needed to engage and serve the customers creatively and seamlessly. Having said that, he adds that as India’s young population enhances its consumption of digital media, marketers will have to accelerate their shift in spending and...
Ashutosh Gupta, India Country Manager, LinkedIn affirms that professionals have placed their faith in ‘learning’ to grapple with the new post-COVID reality, become future-proof, and stay productive during WFH. This is evident from the fact that LinkedIn Learning modules have seen an uptick of 176% in 3 months and around...
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