India’s energy bar market has evolved from a niche fitness product to a Rs. 600 crore industry driven by urban, health-conscious consumers. Blending global trends with local tastes, homegrown brands are innovating with traditional ingredients like jaggery, saffron, and flaxseeds. Image Source: Freepik In India, energy bars have come a...
IBT interacted with Mr. Karan Korke, Co-founder of The Healthy Binge, a new-age Indian FMCG brand offering millet-based chips and snacks. With a strong entrepreneurial background, Mr. Korke previously scaled another startup and is now focused on expanding The Healthy Binge across D2C, DTEL, B2B, and export channels. The brand,...
Pecans are becoming a popular choice for people looking to eat healthier. Once seen as just a holiday nut, they are now showing up in all kinds of everyday snacks. As more people look for better-for-you options, pecans are leading the way in the growing healthy snack market. Image credit:...
IBT interacted with Vandana, the founder of Chocolat Corner and Blissfully Yours, to explore her inspiring journey from a mother making healthy snacks at home to building a thriving homegrown brand. In this conversation, she shares the challenges of scaling with quality, the power of customer feedback, and the strategies...
As Indian consumers become more health-conscious, the salty snacks market is shifting away from palm oil, with the palm oil-free trend gaining momentum. Rice bran oil, groundnut oil, as well as mustard, sunflower, and coconut oils are among the healthier options as perceived by consumers. Driven by consumer awareness and...
Indian consumers are increasingly opting for healthier snacks, fueling rapid growth in the segment. Emerging brands offering smaller, health-focused packs are thriving, especially in metros and smaller towns. Image Source: Pixabay India’s snacking culture is increasingly being defined by health-conscious choices that emphasize wellness alongside flavor. A stroll through any...
India’s dry fruits market is experiencing rapid growth, driven by rising health awareness, increased disposable incomes, and a preference for convenient, nutritious snacks. It is projected to grow from US$ 9.3 billion in 2024 to US$ 12.7 billion by 2029, at a CAGR of 6.55%. Currently ranked the world’s largest importer,...
Amid the joyous celebration of Diwali in India, a transformative shift is taking place in the way gifts are exchanged. Over the years, more and more people are choosing health-conscious options over traditional sweets and snacks. What’s driving this change? It’s a growing awareness of the health impacts of less...
Vadodara-based Vinayak Foods, one of the fastest-growing FMCG brands and exporters in the country, has achieved success by proactively capitalising on emerging market trends with its unparalleled range of processed and ready to eat food products. Amidst the rise of dual-career families, the trend of healthy snacking has spread across...
India Business & Trade is a thought leadership initiative of the Trade Promotion Council of India, a premier trade promotion body recognised by the Department of Commerce, Government of India.
India Business & Trade
M-62, Saket, New Delhi-110064, India
Stay ahead in the dynamic world of trade and commerce with India Business & Trade’s weekly newsletter.
Copyright © 2026 India Business & Trade. All Rights Reserved
