Global advertising is undergoing a dramatic transformation, with spending projected to rise from US$ 520 billion in 2022 to as much as US$ 2.9 trillion by 2040. Digital advertising is at the forefront of this growth, driven by technological advancements, shifting consumer behavior, and the expanding global middle class. As...
The global consumption pools are witnessing a significant shift from regions like North America and Western Europe to India and emerging Asia, reveals a report by McKinsey Global Institute. As per the report, by 2050, India and emerging Asia are expected to make up 30% of global consumption at purchasing-power...
• Cities all over the globe were in the midst of a mobility renaissance as new forms of shared mobility became the lifelines of transportation networks of bustling cities. • However, the onset of COVID-19 pandemic has jeopardized the sector’s performance in India, like the rest of the world, and...
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