The National Retail Federation (NRF) predicts a 3.5% increase in US’ winter holiday spending for 2024, US$ 989 billion. Gift cards remain the top gift choice, followed by clothing and beauty products. Indian exporters have also seen significant growth, with Amazon Global Selling reporting an 80% increase in sales during...
Everyone is considering their alternatives as they shop for the holiday season. From Gen Z to baby boomers, there is a strong desire to try new products phygitaly i.e., both offline and online mode. According to the most recent survey results and industry leaders’ insights, shopping capabilities and sales are...
Over 300 million people utilise the internet, and this expanding user base is propositional to the expansion of trade in India. Along with the mass presence of physical retail stores, Indian business owners began opening internet stores. In order to get a foothold in the Indian market, many SMEs are...
The future of business is undoubtedly looking bright for the industry, and cloud accounting is already the standard practice for many enterprises. Even though it might not completely replace all current accounting procedures, it will probably take on more significance with time. IBT spoke with Mr. Ritesh Kumar, co-founder and...
India’s Fantasy Sports market has the fastest growth rate globally, with a user base almost three times that of the North American market, which is a much more established market and leader in terms of revenue. The industry has a huge growth potential and is expected to grow at a...
IIM Ahmedabad’s Prof. Anuj Kapoor posits that the omnichannel experience provides brands with an opportunity to present a more cohesive and seamless experience to customers who start their purchase journey on one channel and finish on the other channel. He, however, cautions that with a greater digital presence, brands might...
DVR Seshadri, Director for ISB-CBM and Clinical Professor in the Marketing Area, Indian School of Business points out that for SMEs, using on-line platforms is a cost-effective way to grow their businesses. He adds that with a surplus of online platforms, it is important for SMEs to understand that while...
Ambud Sharma, Founder & CEO, Escaro Royale, observes that Indian footwear industry has the potential to shun import dependency and become self-reliant. Companies need to resist the temptation to import for better margins. Also, they need to grow their processes and products internally and groom the workers for long term...
Kausshal Dugarr, founder of Teabox, opines that there’s no reason why the industry together cannot come and create a platform where they get an opportunity to sell directly to buyers; even to those based outside India. He also sheds light on some of the company’s innovative strategies like connecting with...
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