Inflation concerns nearly 59% of Indians

About 59% Indians cite rising inflation as their primary concern, reveals a survey by Kantar. The survey noted that consumers seek relief in income tax, higher medical insurance rebates, and measures to address inflation. Concerns about AI misuse, cybercrime, and financial insecurity were expressed by 50% of respondents, highlighting emerging risks.

According to Union Budget 2025 survey by Kantar, about 59% of Indian consumers identify inflation as their primary concern ahead of the Union Budget 2025, up from 57% last year.

Financial relief remains a key demand, with over 51% of the respondents seeking increased tax rebates on medical and health insurance. Amid ongoing economic challenges, consumers are seeking significant relief measures, especially for the salaried middle class. Their primary demands include raising the basic income tax exemption limit above Rs 3 lakh, increasing the standard deduction from Rs 75,000 to Rs 1 lakh, and adjusting the highest tax slab to lighten the load on higher-income earners.

The survey further highlights that India’s economic growth has slowed down, with GDP dropping to 6.4% in 2024 from 8.2% in 2023. Despite this, 53% of respondents remain optimistic about 2025’s prospects, though down from 57% last year. Concerns about a recession and global conflicts have slightly eased, affecting 44% and 43% of respondents, respectively, compared to 48% and 45% in 2024.

Digital payment adoption continues to rise, with 60% of consumers now using UPI and e-wallets for daily transactions, a 7% increase from last year. Environmental awareness is also growing, with 59% of prospective buyers planning to purchase electric vehicles. Concerns about AI misuse, cybercrime, and financial insecurity were expressed by 50% of respondents, highlighting emerging risks.

In financial markets, 62% of the respondents predict the BSE Sensex will range between 81,000 and 90,000 in 2025, reflecting cautious optimism. Additionally, 70% believe India’s startup ecosystem will stabilize and perform better.