India festive shopping Pexels
Shopping trends in India turning to “phygital”

Every year new shopping spirits and trends sweep customers off of their feet. In 2023, it is the adoption of both online and offline mode of shopping trend seems to be the latest fad....

e-commerce - shutterstock
Online retail to have 6 million MSME merchants by 2027

India's Medium, Small and Micro Enterprise or MSME sector is expanding like never before, thanks to the digitization and online sales. The industry is likely to double its presence in the online retai...

Tranzact online
Digitization an integral part of businesses’ survival and success

IBT spoke with Mr. Ritesh Kumar, co-founder and CEO, TranZact on how digitization and cloud accounting is becoming a more significant component in India due to its convenience, accessibility, and effe...

Fantasy sports: Entering the big league

The fantasy sports industry in India has experienced tremendous growth, with over 300 fantasy sports platforms and 180 million users....

Companies should be cautious about digital over-reach

IIM Ahmedabad’s Prof. Anuj Kapoor posits that the omnichannel experience provides brands with an opportunity to present a more cohesive and seamless experience to customers who start their purchase ...

Online experience is about relationships, experiences & trust

DVR Seshadri, Director for ISB-CBM and Clinical Professor in the Marketing Area, Indian School of Business points out that for SMEs, using on-line platforms is a cost-effective way to grow their busin...

Ambud Sharma
Indian footwear companies need to source locally

Ambud Sharma, Founder & CEO, Escaro Royale, observes that Indian footwear industry has the potential to shun import dependency and become self-reliant. If India has to grow to be a superpower, compani...

Kausshal Dugarr
“Digital marketing of tea can be game-changing”

Kausshal Dugarr, Founder of Teabox, feels the tea industry can collaborate to create a platform to sell directly to buyers in domestic & overseas markets....

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