GOELD Frozen Foods, which offers premium and health-oriented vegetarian products, has managed to establish its presence in overseas markets like New Zealand, Australia, and the UAE within one year of foundation.
Launched in June 2020 under the auspices of Shri Bajrang Alliance Limited (SBAL), GOELD Frozen Foods is known for its premium vegetarian frozen products made in vegetarian kitchens. These vary from an assortment of delectable Indian breads (such as Garlic Naan and Malabar Paratha) to heavenly desserts (including Papaya Halwa & Sewai Kheer).
The company also takes into account various health fads popular with millennials in India & across the world and offers drool-worthy snacks (such as Beetroot & Cheese tikki and Veg Seekh Kebab) and vegan treats (like Soya Shammi Kebabs & Quinoa Patties).
GOELD Frozen Foods is the latest addition to the illustrious past and present of Goel Group of companies, established in 1961 under the visionary leadership of late Hari Ram Ji Goel in Raipur, Chhattisgarh. The conglomerate is today one of the most respected business houses in Central India across the sectors of mining, iron & steel, power, education & media.
Despite being just one-year old in the formidable FMCG sector, the group has managed to establish its presence in overseas markets like New Zealand, Australia and the UAE and received the India’s Most Admirable Brand Award by The Brand Story. While explaining the brand’s attributes that have helped its international expansion, Chairman Suresh Goel asserts:
“The pack or product of GOELD you pick up from any retail outlet, distributor or trade partner carries a promise. A promise of purity, expertise & technological superiority. Your appreciation is the profit I look for through GOELD.”
Powered by this thought, it is the mission of GOELD to enrich the lives of its consumers by delivering high-quality food & allied food products that are natural, affordable, nutritious, and path-breaking. Employing world-class production technologies and expert panels for Research & Development and Quality Assurance has ensured that the brand lives up to this promise.
It has an installed capacity of 6,000 tons per annum equipped with automated processing machines and state-of-the-art blast & IQF/Spiral freezers from world leaders in the UK, Germany, Sweden & Japan. Significantly, this plant is the first food processing plant in the state of Chhattisgarh. It has modern cold storage with a 500-ton capacity below -18 degrees Celsius.
To ensure that the quality of its products is not compromised, GOELD follows rigorous food safety & sanitation initiatives such as an FSSC 22000-centric QA program, and modernised quality control department & QA verification system.
Further, products are scanned through metal detectors and X-ray machines to ensure world-class quality. Each of these products has zero trans-fat, no added colours, flavours, or preservatives. The company has also acquired relevant certifications like FDA, HALAL, and BRCGS.
Currently, GOELD products are available in cities like Mumbai, Pune, Delhi-NCR, Bengaluru, Hyderabad, Vizag across supermarkets and modern trades. However, the brand has recognized the power of e-commerce and also offers its products through its website.
Over the next few years, it looks forward to unveiling its products in more cities in India and across the world. Goeld’s strategy for the same is to carefully assess the potential that various markets offer and identifying the right partner or distributor in that region, who can understand the brand.
This article is a part of TPCI’s Connect Initiative.
