Why brands are turning to live events for experiential marketing in India

Why brands are turning to live events for experiential marketing in India

India’s ₹13,000-crore live events industry is increasingly becoming a powerful platform for experiential marketing as brands seek deeper consumer engagement. A report by EY-Parthenon and BookMyShow found that 78% of...
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US Section 301 probe: What it means for India’s export sectors

US Section 301 probe: What it means for India’s export sectors

The United States has launched a Section 301 investigation into excess industrial capacity across 16 major trading partners, including India, China, the EU, Japan, and South Korea. The probe targets...
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India extends EPCG and Advance Authorisation export deadlines

India extends EPCG and Advance Authorisation export deadlines

In a move aimed at supporting exporters navigating global trade disruptions, the Government of India has extended export obligation deadlines under key duty-free import schemes. Export commitments under the Export...
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Middle East crisis hits India’s gas supply as LNG imports face disruption

Middle East crisis hits India’s gas supply as LNG imports face disruption

Escalating geopolitical tensions in West Asia are beginning to ripple through India’s energy system, with natural gas supplies to industrial users now being curtailed after disruptions to liquefied natural gas...
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Green Hydrogen Mission gains momentum as India defines green fuel standards

Green Hydrogen Mission gains momentum as India defines green fuel standards

India has taken another significant step in advancing the National Green Hydrogen Mission with the notification of new standards for green ammonia and green methanol. Issued by the Ministry of...
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NEWS BUZZ

India moves to fast-track FDI proposals with minority Chinese shareholding

India is considering a faster approval process for foreign investment proposals involving minority Chinese shareholdings. The move aims to support domestic manufacturing and revive delayed funding rounds while maintainin...


Retail food inflation in India stays in deflation for seventh month

India’s retail food inflation stayed in deflation for the seventh straight month in December 2025, but rising prices in select categories signal an impending return to inflationary conditions.


Karnataka announces 200-acre semiconductor park in KWIN city

Karnataka will set up a 200-acre semiconductor park within the upcoming KWIN City to boost its advanced industrial ecosystem.

ECONOMY

Export Promotion mission_TPCI

Export Promotion Mission: India introduces 7 new measures

India has launched seven key measures under the ₹25,0...

green energy_tpci

India–Germany sign 19 pacts to boost defence, green energy, and skills

 India and Germany agreed on a wide-ranging agenda to ...

rareearth_tpci

TRADE

US Section 301_TPCI

US Section 301 probe: What it means for India’s export sectors

The US Section 301 investigation into excess industrial...

India export scheme_TPCI

India extends EPCG and Advance Authorisation export deadlines

To help exporters navigate ongoing geopolitical and log...

Iran war trade impact_TPCI

West Asia in Crisis: What the Iran escalation could mean for India

The assassination of Ayatollah Ali Khamenei has done mo...

FUTURE ENERGY

Green Hydrogen_TPCI

Green Hydrogen Mission gains momentum as India defines green fuel standards

India has introduced green ammonia and green methanol s...

Ethanol_TPCI

Pump change: India’s E20 mandate Is here — and it’s more than fuel

From April 1, every litre of petrol sold in India will ...

Renewable Energy India_TPCI

The great crossover: Clean energy takes the lead in India

India’s power sector is undergoing a structural reset...

PERSPECTIVES

Tariff shockwaves: How US duties are reshaping India’s marine export strategy

India’s seafood sector is facing one of its most jarr...

UK–India CETA: Landmark trade deal embeds gender equality in India’s trade policy

The recently signed UK–India CETA marks a historic fi...

Blending tech and sustainability: The future of biofuels in India

Dr. Saleem Farooqui of CSIR–IIP discusses India’s b...

INDUS EXPRESS

Rice_TPCI

Shipping disruptions threaten India’s basmati rice exports to West Asia

India’s basmati rice exports to West Asia, which acco...

From farm support to market power: India’s new agricultural framework

India’s agricultural policy is undergoing a structura...

The zero effect: How no-calorie drinks are reshaping beverage playbooks

India’s no-calorie drinks segment has surged into the...

India’s rice exports surge to near-record highs after export curbs lifted

India’s rice exports rebounded sharply last year afte...

INDUSTRY

Yachts manufacturing_India

India’s shipbuilding renaissance: Seizing the overlooked yacht opportunity

India is emerging as a cost-competitive hub for luxury ...

Scaling up the value chain: India’s specialty steel ambition

India’s specialty steel ambitions are gaining fresh m...

Centre scraps QCOs for 14 key petrochemical products

The government has revoked BIS Quality Control Orders (...

India’s Ed-Tech story, version 2.0: From hypergrowth to hybrid discipline

India’s ed-tech sector enters a new phase as PhysicsW...

SERVICES

Live events_TPCI

Why brands are turning to live events for experiential marketing in India

India’s live events industry is rapidly evolving into...

Beyond code: How AI Is redefining the future of India’s IT sector

India’s IT sector is projected to reach US$315 billio...

India’s retail playbook for 2035: Scale, Segmentation and AI

India’s retail market is forecast to grow more than t...

India’s online grocery revolution: Quick delivery and digital adoption

India’s online grocery market is accelerating rapidly...

STARTUPS & TECH

India AI_TPCI

The Intelligence Era Begins: India’s $250 Billion AI Bet

The India–AI Impact Summit 2026 marked a defining lea...

India tightens IT Rules to rein in AI deepfakes

India has strengthened its IT Rules to regulate AI-gene...

India’s UPI success story: Scale, speed, and inclusion

India’s digital payments landscape has witnessed an e...

Google to invest US$10 billion in Andhra Pradesh

Andhra Pradesh CM N. Chandrababu Naidu recently announc...

TRADE BASKET

groundnut_ tpci

How India quietly took over global groundnut oil trade

Few realise it, but India is in the midst of a quiet tr...

From setback to springboard: India’s shrimp export opportunity

Shrimp exports have emerged as one of the most dynamic ...

Sixfold in five years: India’s frozen potato export surge

India’s frozen potato industry has rapidly transition...

From kitchen essential to premium commodity: The coconut oil story

Coconut oil prices across Asia have surged to record hi...

TRADE PARTNER

India-US Trade Deal_TPCI

Strengthening ties: India–New Zealand FTA nears conclusion

India and New Zealand are progressing toward the early ...

CIM meets German minister to boost trade, push India-EU FTA

India’s Commerce and Industry Minister Piyush Goyal m...

Beyond tariffs: What It will take for Indian agri-exports to thrive in EFTA region

The India–EFTA Trade and Economic Partnership Agreeme...

WORLDVIEW

LNG_tpci

Middle East crisis hits India’s gas supply as LNG imports face disruption

India’s natural gas supply chain is under pressure as...

Ancient plates, timeless priorities: The global rise of South Indian cuisine

As global diners shift toward clean, plant-forward, and...

Indian talent is powering the world – From healthcare to tech: Reports

According to the OECD’s International Migration Outlo...

Gen Z’s financial footprint: Emerging trends and insights

India’s Gen Z is demonstrating a rising financial awa...

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