Uniqode, the QR code platform, in its recent report reveals that nearly 62% of businesses expect higher sales in 2025 due to QR-code-driven initiatives, emphasizing the role of dynamic QR codes in boosting revenue, enhancing customer engagement, and collecting first-party data. Leading applications include product packaging, mobile payments, and loyalty programs. The report highlights that more than 90% of businesses anticipate greater QR code adoption, driven by plans for more dynamic codes and AR integration.
A recent report by the QR code platform Uniqode, highlights the growing importance of QR codes in business operations. Based on insights from over 600 business leaders, the report ‘State of QR Codes Report’, reveals that nearly 62% of businesses expect higher sales in 2025 due to QR-code-focused initiatives. This underscores the role of dynamic QR codes in revenue generation, customer engagement, and first-party data collection.
In a statement Uniqode said, “Notably, 62 per cent of businesses surveyed project higher sales in 2025 due to QR-focused initiatives, including transforming physical spaces into digital assets that turn every surface into a point of sale, like interactive aisle endcaps or product packaging.”
Growing Importance of QR Codes in Business
QR codes are quick response codes are- machine-readable arrays of black and white codes that reveal stored information when scanned with a reader. They are fundamental to customer-initiated interactions, as they turn physical points in the customer journey into two-way communication channels that promote engagement and provide valuable insights into consumer behaviour.
With nine in ten users engaging with QR codes weekly, the real significance lies not in frequency but in intent. The QR codes have evolved into a trusted, go-to tool that customers actively seek to access information, entertainment, and services on their own terms. They are no longer just a convenience—they’re an expectation. The QR ecosystem has evolved across all key touch points. The leading QR touchpoints include: Product Packaging (68%), Mobile Payment Apps (68%), Loyalty Programs (61%), Informational Use (57%), Advertisements (54%), Security & Authentication (54%), and Restaurant Menu (52%).
According to the report, QR code interactions result in three-to-four times higher engagement rates on linked pages, with 95% of businesses using these engagements to collect first-party data. The report also highlights QR codes’ widespread adoption, future applications, and value-generation potential.
Sharat Potharaju, co-founder and CEO of Uniqode emphasized that QR codes offer real value by connecting users with relevant information, exclusive benefits, and loyalty incentives.
The report noted that 90% of respondents engage with QR codes weekly, and 59% scan them daily. As a result, over 90% of business leaders anticipate further growth in QR adoption across industries.
Challenges and the way forward
The report highlights the impact of QR codes in driving value across products and locations, reporting a 37% click-through rate (CTR) on linked pages at significantly lower costs. In retail, for example, brick-and-mortar stores can use QR codes to collect real-time customer feedback, reviews, and data directly from physical locations, achieving higher relevance and response rates compared to traditional email outreach.
Investment in QR code technology is increasing, with nearly 60% of organizations planning to expand their QR initiatives. Businesses are focusing on dynamic QR codes, augmented reality (AR) integration, and sustainability-driven applications.
However, adoption challenges remain—46% of respondents reported obstacles, while 60% of organizations require more advanced tools for large-scale QR code deployment.
Uniqode (supported by Accel), specializes in QR code lifecycle management and analytics, and serves over 50,000 businesses worldwide. Its solutions help companies build direct customer relationships, increase lifetime revenue, and acquire first-party data across various industries, including consumer goods, hospitality, retail, and real estate.
