New AI-powered assistant offers instant, multilingual support to simplify life insurance decisions.
KEY HIGHLIGHTS
- Simplified product offerings
- Digital onboarding processes
- Easier income verification systems
- Reduced paperwork requirements
- Enhanced online customer support
News
New Delhi, June 24, 2026: Bandhan Life Insurance has launched Bandhan Bandhu, an AI-powered chatbot designed to help customers understand life insurance products and receive instant answers to their queries while exploring policies on the company’s website.
Available 24×7 across both desktop and mobile platforms, the chatbot aims to simplify the insurance-buying journey by providing quick, accurate, and multilingual assistance on topics such as premiums, coverage, eligibility, benefits, and policy terms.
Simplifying Insurance Decisions
Life insurance products can often appear complex, with customers seeking clarity before making important financial decisions. Bandhan Bandhu acts as a digital guide, helping users navigate product offerings and make informed choices about securing their financial future.
According to Maneesh Mishra, the chatbot has been developed to make life insurance easier to understand and more accessible for customers.
“We believe buying life insurance should feel simple, reassuring, and easy to understand. Customers often have questions before making an important financial decision, and Bandhan Bandhu has been designed to provide clarity at that moment,” he said.
AI Meets Insurance Expertise
Sumanta Ghosh highlighted the role of technology in improving customer experience.
He noted that the chatbot combines artificial intelligence with insurance expertise, enabling customers to access information instantly whenever needed and making the insurance purchase process more transparent.
24×7 Multilingual Support
Bandhan Bandhu has been built to cater to modern customer expectations for always-available digital assistance. The chatbot supports multiple languages and is capable of helping users explore products, understand policy features, and navigate their options seamlessly.
Abhishek Rane said the initiative is focused on delivering intuitive and responsive customer support in a digital-first environment.
Part of a Broader Digital Strategy
The launch forms part of Bandhan Life’s wider strategy to simplify life insurance through technology-driven solutions. The company has previously introduced several customer-centric initiatives, including:
With the introduction of Bandhan Bandhu, Bandhan Life continues to strengthen its commitment to making life insurance more accessible, transparent, and customer-friendly through innovation and digital transformation.
Categories:
Insurance, Fintech, Artificial Intelligence, Technology, Personal Finance, Digital Transformation
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