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Why brands are turning to live events for experiential marketing in India

March 13, 2026/

India’s ₹13,000-crore live events industry is increasingly becoming a powerful platform for experiential marketing as brands seek deeper consumer engagement. A report by EY-Parthenon and BookMyShow found that 78% of Indian consumers prioritise experiences over products, with live events significantly improving brand recall and purchase intent. More than half of...

Beyond code: How AI Is redefining the future of India’s IT sector

February 27, 2026/

India’s information technology sector is entering a pivotal phase of transformation as artificial intelligence reshapes the foundations of global digital services. Projected to grow 6.1% to US$ 315 billion in FY26, the industry is moving beyond its traditional services-led model toward AI-driven innovation, cloud modernisation, and orchestration-based enterprise solutions. This...

India’s retail playbook for 2035: Scale, Segmentation and AI

February 20, 2026/

India’s retail market is forecast to grow more than twofold, rising from ₹90–95 trillion in 2025 to approximately ₹210–215 trillion by 2035, according to a joint report by Boston Consulting Group and the Retailers Association of India. Robust GDP growth, rising incomes, urbanisation, and an expanding middle class are fuelling...

India among world’s top 10 markets for branded luxury living

September 29, 2025/

India is emerging as a top global market for branded luxury residences, with Savills India projecting nearly 200% growth by 2031. Rising demand for lifestyle-oriented, service-rich homes is attracting both domestic and international players, including IHCL and Marriott.  Branded residences blend premium real estate with hotel-managed services, offering security, exclusivity,...

Is content marketing the new currency of e-commerce in India?

September 17, 2025/

India’s e-commerce landscape is being reshaped by the rise of content-driven commerce. According to a report by Boston Consulting Group, 2–2.5 million content creators are now influencing over US$ 350–400 billion in consumer spending. This growing creator economy has transformed how consumers discover and engage with brands online. Companies like...

Indian IT firms cut H-1B visas: TCS, Infosys focus on local hiring

September 12, 2025/

India’s top IT firms, including TCS, Infosys, Wipro, HCLTech, Tech Mahindra, and LTIMindtree, are reducing reliance on H-1B visas, cutting issuances by nearly 46% over five years. The shift reflects geopolitical pressures, U.S. immigration policies, and AI-driven disruption, prompting local hiring, nearshoring, and automation. The firms currently have half of...

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