Bambino Agro, founded by the visionary late Kishan Rao Garu, has been a pioneer in introducing modern technology to India’s vermicelli and pasta production. The emphasis on agility, particularly highlighted in the post-COVID landscape, showcases Bambino’s commitment to adapting swiftly to industry dynamics.
IBT engaged in an insightful discussion with Mr. Atanuu Dey, Head of Exports at Bambino Agro. Discover how Bambino embraces modern technology for quality F&B production and their strategic plans for market diversification. Mr. Dey shares insights on industry trends, emphasizing the shift to health-oriented products.
Dey also talks about Indusfood, TPCI’s flagship F&B trade fair, which he appreciates for the emphasis on quality, unlike other exhibitions that prioritize volume.
Image Source: Pixabay
IBT: Can you share the backstory of the company and the inspiration behind its establishment while highlighting the significant milestones achieved along the way?
Atanuu Dey: Bambino Agro, founded by the visionary late Kishan Rao Garu, has been a pioneer in introducing modern technology to India’s vermicelli and pasta production. Inspired by his visit to Germany, he aimed to bring the latest machinery and hygienic practices to the country. The late CMD emphasized providing the most hygienic and convenient cooking options for consumers. Bambino Agro remains committed to this vision, consistently delivering the highest quality products to meet consumer needs.
IBT: What is the market footprint of a company both in India as well as on the international stage?
Atanuu Dey: As per Nielsen’s data, in 2022, Bambino holds a market share of 48% in this category, which is by far the biggest market share we handle. And we are still spearheading our sales with the entire team in place. They are very aggressive and we make sure that the products reach end consumers at every corner and nook so that their placement, we do it more aggressive. And this is not only in India. I make sure that we are currently exporting to 22 countries and we make sure that the product is widely available everywhere.
IBT: How has your company embraced modern technology to enhance the production of high-quality F&B products?
Atanuu Dey: Bambino Agro has maintained a steadfast focus on embracing modern technology, stemming from the visionary outlook of its founder chairperson. This commitment is evident in the continual efforts to incorporate cutting-edge technologies from Europe into its operations. The recent expansion, marked by the establishment of a new factory, underscores Bambino’s dedication to utilizing the world’s best pasta-making line sourced from Italy and Europe. Furthermore, the company recognizes the significance of not only advancing production lines but also integrating a robust ERP system. The emphasis on agility, particularly highlighted in the post-COVID landscape, showcases Bambino’s commitment to adapting swiftly to industry dynamics.
IBT: What factors or innovation drive your expansion into new markets and the introduction of new products?
Atanuu Dey: We have a very strong R&D team and our current management is very aggressive in expanding the portfolio into the health segment. That’s how we have come up with a lot of exciting healthy products which we launched last year also. And this year also there are a few exciting products we are going to showcase in the exhibition. So these are the health segment categories which we certainly believe that we have to put across to our consumers. So we are continuously working and our R&D team is on the toes to give the best of the best healthy food products with taste. And we work on the affordability to our consumers also.
IBT: In the global F&B landscape, what major trends do you observe and how well positioned is the Indian F&B market and the Indian F&B industry to leverage and capitalize on these trends?
Atanuu Dey: The post-pandemic era has witnessed a notable shift towards healthier food choices, with a growing preference for plant-based and vegan products, along with an increased demand for non-gluten alternatives. Recognizing this transition in consumer preferences, there is a heightened focus on introducing products that align with health-oriented trends. In this cluttered market landscape, success in the food industry is contingent on delivering exceptionally high-quality products that stand out as niche offerings, catering to the evolving needs of consumers. The key to thriving in this dynamic environment is adaptability and the strategic launch of categories that resonate with the prevailing health-conscious trends.
IBT: What are your impressions of Indusfood and what specific expectations do you have for the upcoming edition of the show?
Atanuu Dey: To be honest, I don’t have any expectations because, as I mentioned, we have been associated with TPCI and Indus Food for the last five years. Every year has brought exceptionally good experiences and responses. I must congratulate TPCI for arranging such a beautiful platform where the focus is more on quality than quantity. Unlike other exhibitions that prioritize volume, Indus Food stands out for its emphasis on quality. This means that every client walking into our stall is a potential buyer. I appreciate that TPCI has carefully filtered and designed this event to ensure that the goals of exporters and importers are met precisely. It is crucial, and I extend my congratulations to the entire TPCI team.
