Government Forms Task Force, Launches Playbook To Make India A Global Toy Manufacturing Hub By 2032
Highlights
- Government sets up a dedicated task force for the toy industry.
- India aims to capture 5% of the global toy market by 2032.
- Toy Sector Playbook launched for manufacturers and exporters.
- Focus on innovation, quality, branding and global competitiveness.
- Initiative to be implemented under the SCALE framework.
- Move expected to create jobs and boost exports.
The Central government has announced a major push for India’s toy industry by setting up a dedicated task force and launching a comprehensive Toy Sector Playbook. The initiative aims to transform India into a global toy manufacturing and export hub, with a target of securing a 5% share of the global toy market by 2032.
Commerce and Industry Minister Piyush Goyal said the new task force will recommend policy measures to strengthen domestic manufacturing, improve product quality, encourage innovation and develop globally competitive Indian toy brands. It will also identify ways to attract investments, address industry challenges and integrate Indian manufacturers into global supply chains.
Alongside the task force, the government has introduced a Toy Sector Playbook to serve as a practical guide for manufacturers and exporters. The document provides detailed guidance on manufacturing best practices, export opportunities, quality standards, intellectual property protection and regulatory compliance, helping businesses compete in both domestic and international markets.
The initiative will operate under the government’s SCALE (Steering Committee on Advancing Local Value-add and Exports) framework, which focuses on increasing local value addition, improving exports and building globally competitive industries through close collaboration with stakeholders.
India’s toy industry has grown significantly in recent years due to measures aimed at reducing imports, encouraging domestic production and enforcing stricter quality standards. The government believes the latest policy push will further strengthen the sector, create employment opportunities and establish India as a preferred destination for toy manufacturing.
With the formation of the task force and the launch of the sector-specific playbook, the Centre expects Indian toy makers to expand their presence in global markets while building a robust, innovation-driven manufacturing ecosystem.
