E-B2B platform is reshaping the business

India’s eB2B market is one of the fastest growing in the world. Strategy consulting firm, Redseer Strategy Consultants in its recent report has projected India’s eB2B market to be at US$ 90-100 billion in gross merchandise value (GMV) by 2030, up from US$ 50 billion in 2021. The report highlighted that eB2B is already holding a reasonable share of the offline market and the retailers are also confident and keen to increase their spending. This implies that about 50% of the non-users would be shifting to such platforms in the coming years.

As per the report, eB2B platforms have effectively resolved some of the persisting problems like higher prices, no credit option, untimely delivery, and low quality of products, among others. Mr. Mrigank Gutgutia, Partner at Redseer Strategy Consultants said, “Retailers, brands and manufacturers have realised the eB2B market’s potential and are betting on it to shape the way they do business. While manufacturers have limited competitive threat, the eB2B channel is also helping retailers and brands solve multiple problems in their day-to-day business.”