India’s smartphone shipment falls by 11% Y-o-Y

Experts say India’s smartphone shipment fell due to weak demand in the entry-level segment and shift in consumer preference to 5G compatible phones.

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New Delhi, November 4: India’s smartphone shipment fell by 11 percent (year-on-year) to reach over 45 million units in the Quarter 3 of financial year 2022-23. According to Counterpoint Research, a weak demand in the entry-level segment as well as a higher base in the last FY could be a contributing factor to the shipment dip.

As mentioned in Counterpoint’s research report, namely ‘Market Monitor Service’, Chinese handset maker Xiaomi topped market share with 21 percent followed by Samsung at 19 percent and Vivo and Realme at 14 percent. One in three smartphone, shipped in the quarter 3, were 5G compatible.

Counterpoint’s senior research analyst Prachir Singh said that unfavourable macroeconomic conditions will continue to affect the Indian smartphone market in Q4 2022 as well, especially after Diwali. The researcher, however, is optimistic that demand may pick up during the year-end sale.

With the roll-out of 5G technology, researchers have observed that consumers are keen on purchasing 5G smartphones. Analyst Shilpi Jain says that smartphones under Rs. 10,000 price band continue to be under pressure due to lower consumer demand and contributed to merely 27 percent of the total shipments in the current quarter as compared to 31 percent in the previous year.