More than 30% shoppers rely on q-commerce for essential needs

Quick commerce is driving growth in grocery shopping, with 31% of Indian buyers using it for essentials and 39% for top-ups. The report focusses on the impact of rising food prices and the growing usage of online platforms for vital purchases, according to a NielsenIQ report.

Quick commerce has emerged as a key growth driver in grocery shopping, with 31% of Indian shoppers relying on such platforms for their basic grocery needs and 39% using such platforms for top-up purchases, according to the NielsenIQ Shopper Trends 2024 research report.

According to the research and analytics company’s findings, 42% of shoppers utilise quick commerce for ready-to-eat meals and 45% for salty snacks. Economic challenges and altering preferences are causing an increasing number of shoppers to adjust to rising food prices, new purchasing channels, and product category developments, according to the report.

According to Mitesh Dabrai, executive director, consumer & marketing insights at NIQ, “shoppers today are more discerning, price-conscious, and channel-agnostic. The doubling of quick commerce usage signals an urgent need for FMCG brands to prioritise convenience and speed, while simultaneously addressing value perceptions.”

The report stated that with 87% of shoppers experiencing the impact of increased food prices, firms must focus on strategic pricing and promotions to keep customer loyalty. It also stated that 67% of customers seek out premium private labels.