Slumberzone NZ enters India with ₹100 cr investment

Slumberzone New Zealand is entering India’s US$ 2.5 billion mattress market with a ₹100 crore investment, setting up a Hyderabad facility to produce 1,000 mattresses daily by 2026. The expansion aligns with Make in India and aims to challenge China’s industry dominance.

Slumberzone New Zealand, a luxury mattress manufacturer, is entering India’s US$ 2.5 billion mattress market with an initial investment of ₹100 crore. The company is setting up its first manufacturing facility in Hyderabad to cater to the growing demand for premium sleep solutions.

Founded in 2005 by Ranjay Sikka, Slumberzone ranks as New Zealand’s third-largest player in the mattress and sleep accessories sector, generating annual sales of over Rs 200 crore. Its decision to expand into India aligns with its strategy to capitalize on the country’s robust manufacturing capabilities and increasing consumer demand for high-quality mattresses.

The Hyderabad facility, slated to be operational by March 2026, will produce 1,000 mattresses daily and create employment for 200-250 skilled and unskilled workers. The official announcement took place in New Delhi, with New Zealand Prime Minister Christopher Luxon in attendance. Praising the move, Luxon stated, “It is encouraging to see New Zealand manufacturers like Slumberzone expanding into India. This initiative strengthens bilateral trade and supports the vision of ‘Made for India, Made in India.’”

Slumberzone’s expansion aligns with India’s Make in India initiative, aimed at establishing the country as a global manufacturing hub. Ranjay Sikka emphasized the company’s goal to transform the Indian sleep market, stating, “We are bringing an international product experience to Indian consumers while also establishing Slumberzone as a global brand.”

Vidhul Sikka, Chief Business Officer and Director of Slumberzone India, detailed the company’s vision, stating, “We aim to challenge China’s dominance in the global mattress industry by offering superior-quality products and positioning India as a key export hub.” The company plans an omnichannel retail strategy, launching 20 physical stores in India over three years while also selling select products online.

Slumberzone aims to achieve US$ 100 million in revenue within five years and expand into North America, Australia, Europe, and the Middle East, reinforcing its global footprint in the sleep solutions industry.