India now has 386 operational private FM radio channels, while broadcasters must air at least 20% of their daily content in local languages to promote regional culture and traditions.
Highlights
- 386 private FM radio channels are currently operational across India.
- Government auctioned 730 FM channels in 234 new cities in July 2025.
- 18 companies won bids, including 9 new entrants.
- FM broadcasters must air at least 20% local-language content daily.
- Policy promotes local culture, traditions and folk music.
- Prasar Bharati towers are being used to speed up rollout in underserved areas.
India’s private FM radio sector continues to expand, with 386 private FM radio channels currently operational across the country. The government has said that the sector is not only growing in reach but is also playing a key role in preserving regional languages and cultural heritage.
According to the Ministry of Information & Broadcasting, the government conducted transparent e-auctions in July 2025 for 730 FM radio channels across 234 new cities. The auction attracted 18 successful bidders, including nine new entrants, reflecting growing interest in India’s radio broadcasting market.
A key feature of the Private FM Radio Phase-III Policy is its emphasis on promoting local identity. Every private FM broadcaster is required to ensure that at least 20% of its daily programming is in the local language of the city where it operates. The content should also highlight local culture, traditions, folk music and community issues.
To accelerate network expansion, especially in Left Wing Extremism (LWE)-affected and aspirational districts, broadcasters are allowed to use Prasar Bharati towers and infrastructure, wherever available. The government also issues Letters of Intent (LOIs) and Grant of Permission Agreements (GOPAs) with defined timelines to ensure faster operationalisation.
The government said it also works closely with private FM broadcasters to disseminate public service announcements, government schemes and verified information during emergencies, ensuring timely communication with citizens.
The information was shared by Minister of State for Information & Broadcasting Dr. L. Murugan in a written reply in the Rajya Sabha.
