AI is transforming Indian advertising through hyper-personalization, creative automation, and large-scale campaign execution. Digital-first sectors lead AI adoption, while traditional industries are gradually integrating it. Despite AI’s efficiency, industry leaders emphasize human oversight, transparency, and ethical governance. Image Source: Freepik Artificial intelligence is transforming the Indian advertising industry by enabling...
Global advertising is undergoing a dramatic transformation, with spending projected to rise from US$ 520 billion in 2022 to as much as US$ 2.9 trillion by 2040. Digital advertising is at the forefront of this growth, driven by technological advancements, shifting consumer behavior, and the expanding global middle class. As...
COVID-19 has led to a paradigm shift in customer awareness, perception and product preference patterns for insurance products. Prof Veena Kumar, Director, CEC, explains why this calls for changes in the traditional advertising script and a shift towards near paperless digital transformation. While the COVID-19 pandemic has destroyed businesses across...
The media and entertainment industry has been split wide open as a result of the pandemic. Gaming, digital and OTT have shown a positive growth in consumer mindshare as well as advertising revenues. However, outdoor and touch-driven segments like print, movies and theme parks are staring at huge losses. Going...
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