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India’s Ad industry gets a smart makeover with AI

March 20, 2025/

AI is transforming Indian advertising through hyper-personalization, creative automation, and large-scale campaign execution. Digital-first sectors lead AI adoption, while traditional industries are gradually integrating it. Despite AI’s efficiency, industry leaders emphasize human oversight, transparency, and ethical governance. Image Source: Freepik  Artificial intelligence is transforming the Indian advertising industry by enabling...

Transforming tomorrow: The evolution of AI in Marketing

March 27, 2024/

The marketing industry is currently undergoing a significant transformation with the rise of artificial intelligence technologies like ChatGPT and intelligent marketing tools. AI marketing, which leverages capabilities such as data analysis, machine learning, and natural language processing, is poised to revolutionise how businesses engage with customers and make strategic marketing...

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