According to a report by Drinks International, one-third of the fastest-growing spirits brands worldwide are Indian. Additionally, six of the top ten whisky brands globally hail from India, highlighting the country’s expanding influence in the international whiskey market. Despite Indian whisky’s strong potential and international acclaim, export growth faces significant...
The Indian alcoholic beverage industry, after facing two consecutive pandemic-hit years in FY2021 and FY2022, witnessed a remarkable resurgence in FY2023. The industry’s performance during this period was characterised by robust revenue growth and an increased demand for spirits and beer. As we look ahead to FY2024, the outlook remains...
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