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The Metaverse wave in India’s startup landscape

January 9, 2022/

The metaverse is the next big investment theme. Socializing, digital transactions, gaming, shopping, simultaneous participation in multiple events & more will get a new interface. With digital MNCs venturing into this domain at a rapid pace, it is only a matter of time that metaverse shall witness an exponential expansion...

Consumer attention to content is increasingly fragmented

October 20, 2020/

Unmish Parthasarathi, the Founder of Singapore-based growth practice Picture Board Partners, believes that the fragmentation of attention to content requires us to adopt remote production technologies for story-telling and a smarter use of data to redefine & revive commercial models. IBT: How has viewership evolved across the sports, gaming and...

New business models are emerging within the luxury industry

July 16, 2020/

Timothy Jackson, Director of The British School of Fashion at Glasgow Caledonian University in London, opines that many luxury brands have recognised that the old elitism associated with luxury is not socially relevant now and instead are focused on demonstrating a values-driven philosophy. These values are now centred around sustainability,...

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