Hemp-based products in India are creating a buzz in every industry currently. The “medicinal plant” is being used in textiles, cosmetics and even construction materials. Hemp has proven to be a suitable alternative to medicines around the world. The Ministry of AYUSH has recognised hemp and cannabis as Ayurvedic proprietary...
Indian Ayurvedic products’ share is only 2% of the global herbal market, while with the same bio-diversity and ancient culture, China has 13% share. Through increasing the share of value-added products and an integrated marketing plan, there is potential to grow the Indian Ayurveda export market to US$ 10 billion...
Dr. D C Katoch, Senior CMO (Ayurveda), CGHS, Ministry of Health & Family Welfare, believes that through 75 years of diligent efforts, India’s AYUSH sector is well poised to bridge critical healthcare gaps for India and the world. But for this, it is important to address regulatory challenges and ensure...
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