The future of business is undoubtedly looking bright for the industry, and cloud accounting is already the standard practice for many enterprises. Even though it might not completely replace all current accounting procedures, it will probably take on more significance with time. IBT spoke with Mr. Ritesh Kumar, co-founder and...
As India’s economy is growing and leaping ahead, a significant portion of this growth will be driven by the digital economy. So far, the growth in the digital economy has come from consumer digitization. However, India’s share in online B2B sales is less in comparison to other nations. But it...
Online E-B2B marketplace platforms in India are growing at a rapid pace, as they enable cheaper procurement, faster deliveries, higher fill rates, and consistency in product quality. While e-B2B platforms in the country operate in fewer categories or verticals, multi-category e-B2B platforms operate in many product categories. As a result, their...
The startup ecosystem in India has been developing rapidly, leading to an increase in investments directed towards new startups. This indicates that founding teams with innovative ideas are capable of attracting investments, even during the ongoing funding winter. Despite this challenging time, investment in early-stage startups has been witnessed in...
Sourav Borah, Assistant Professor, IIM Ahmedabad, feels that COVID-19 may bring about a permanent change in mindsets of B2B firms when it comes to investments in digital marketing and brand building. But he also asserts that while companies should retain confidence in their salesforce, the latter has to urgently adopt...
• On-field salesforce and face-to-face interaction have been the bedrock of the go-to-market strategies of B2B companies over the years. • However research shows that over the years, the rise of online platforms and e-commerce has also impacted customer buying behavior in the B2B realm. • COVID-19 has accelerated the...
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