The logistics industry has become a vital contributor to India’s economic strength. According to a report published by Ernst and Young, India is expected to reach US$26 trillion in GDP by the fiscal year 2048, and the country’s transport and logistics industry can play a key role in sustaining this...
Within a decade, India has created a conducive, competitive environment amongst fintech companies. But tough competition in the market has driven companies to give innovative, customised digital payment solutions for every business segment; whether B2B, B2C and/or D2C. Speaking with IBT exclusively, Rahul Tandon, Chief Product Officer, Safexpay, said that...
Online E-B2B marketplace platforms in India are growing at a rapid pace, as they enable cheaper procurement, faster deliveries, higher fill rates, and consistency in product quality. While e-B2B platforms in the country operate in fewer categories or verticals, multi-category e-B2B platforms operate in many product categories. As a result, their...
Tea has been a beloved part of our daily beverage consumption, across the geographical locations of India. Whether Masala Tea, Lemon Tea, Paal Chaaya (Kerala) or Darjeeling Tea, Indians across the country consume this hot brew in sickness and in health. Sonam Kasera, the 2nd generation entrepreneur of Kamrup Tea...
DVR Seshadri, Director for ISB-CBM and Clinical Professor in the Marketing Area, Indian School of Business points out that for SMEs, using on-line platforms is a cost-effective way to grow their businesses. He adds that with a surplus of online platforms, it is important for SMEs to understand that while...
Sourav Borah, Assistant Professor, IIM Ahmedabad, feels that COVID-19 may bring about a permanent change in mindsets of B2B firms when it comes to investments in digital marketing and brand building. But he also asserts that while companies should retain confidence in their salesforce, the latter has to urgently adopt...
• On-field salesforce and face-to-face interaction have been the bedrock of the go-to-market strategies of B2B companies over the years. • However research shows that over the years, the rise of online platforms and e-commerce has also impacted customer buying behavior in the B2B realm. • COVID-19 has accelerated the...
Rajesh Pandit, Management Consultant, Bangalore; Peeyush Gupta, Vice President, Marketing & Sales, Tata Steel, Kolkata, and D. V. R. Seshadri, Clinical Professor of Marketing, ISB, Hyderabad, assert that as B2B marketing & sales have turned topsy-turvy in the COVID-19 world and beyond, the marketing & sales function of the supplier...
Dr Anupam Narula, Amity School of Business, Amity University, Noida, feels that marketers now have more data than ever before on reach, frequency, ROI, audience, and targeting and this can influence the way they strategize, engage with consumers and drive innovation. As an added complexity, customers also want to control...
Anand Ramanathan, Partner, Deloitte India, asserts that post-COVID, demand generation through digital marketing will be an important area of focus. There will be an increased need to drive effectiveness on business metrics such as traffic generation, click through rates and online conversions, which will determine the success of digital campaigns...
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