A number of Indian origin packaged aged blended/single malt spirits are taking the world by storm. This is due to the efforts of three brands – Amrut, Paul John and Rampur – that are changing the face of Indian whisky industry. Yet, the country lags behind the likes of UK...
Dr Lalit Khaitan, Chairman and Managing Director, Radico Khaitan Limited believes India is a price-sensitive country and IMFL, being cost effective, is immensely popular among liquor consumers in India. Additionally, the ‘Vocal for Local’ campaign will give Indian whiskey companies/brands an opportunity to revolutionise the space as they can take...
Vinod Giri, Director General, Confederation of Indian Alcoholic Beverage Companies believes that while there are clear GI opportunities in India due to raw material (local grains, sugarcane, Kashmir hops, spices), climatic conditions, geographic provenance (e.g. Himalaya, Nilgiris), product (fenny, toddy) etc., it needs strong support from the Government. GIs are...
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