Balasa Company has brought in some much needed innovations into the papad category, with new ingredients such as quinoa, chia seeds, and amaranth. The company plans to continue exploring new flavours to capture and strengthen its market position, basis customer feedback, prevailing market conditions and demand. India is looked upon...
Rajat Luthra, Director, Chukde Spices, opines that a brand needs to have its brand values in place to make its mark in the international market. When a company works on the principles of trust, commitment to quality, constant evolution, and creating value for the customers, it’s bound to succeed. IBT:...
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