In a landmark achievement, the Tata Group has become the first Indian brand to surpass the US$ 30 billion mark in brand value, solidifying its position as the country’s most valuable brand. The milestone was reported in the ‘India 100 2025’ rankings released by leading valuation consultancy Brand Finance. Image...
Prof. Arpita Srivastava, XLRI, opines that customers really appreciate companies that respect their time and space. Marketers have to shift to new tracking and automation capabilities given the rise in digital consumption among customers and at the same time divide between online and offline blurring. She adds that there can...
Girish Menon, Partner and Head – Media and Entertainment, KPMG in India, opines that online video streaming, social media & gaming tend to have a higher adoption rate among millennials and are often the only places to reach out to a lot of millennials who don’t consume much of the...
IIM Ahmedabad’s Professor A. K. Jaiswal opines that today, marketing is not just about advertising, it’s also about customer engagement. Online customer reviews and the positive word-of-mouth about your products by them (customer to customer marketing) can bring great returns for brands. IBT: What have been the major drivers of...
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