India’s FMCG sector is expected to see a demand rebound in early FY26, supported by a revival in rural consumption and easing inflation, as per a report by ShriRam Mutual Fund. The consumer durables segment also shows growth potential, particularly in premium cooling products. However, rising raw material costs may...
Small consumer firms in urban India have outpaced their larger counterparts, growing at nearly twice the rate over the past year, according to Kantar data. While big companies recorded a modest 2-3% rise in sales volume, smaller brands expanded by 5-7%. Factors such as inflation, sluggish wage growth, and rising...
India’s retail sector is poised to surpass Rs 190 lakh crore by 2034, fueled by rapid economic growth and shifting consumer preferences. A joint report by BCG and RAI highlights the key opportunities and challenges retailers must address to succeed in both urban ‘India’ and rural ‘Bharat’ markets. Image credit:...
A market untouched by Indian snacks exporters is the café & bar snacks market which is mushrooming all across the western world. As consumer preferences shift towards convenient and flavorful options to accompany their beverages, businesses in this sector are presented with opportunities to innovate, cater to changing tastes, and...
IIM Ahmedabad’s Professor A. K. Jaiswal opines that today, marketing is not just about advertising, it’s also about customer engagement. Online customer reviews and the positive word-of-mouth about your products by them (customer to customer marketing) can bring great returns for brands. IBT: What have been the major drivers of...
Expressing optimism that India can capture the present post-COVID window of opportunity in manufacturing, Prof Jagdish Sheth suggests that India must prioritise modernising the farm, strengthening consumer-facing sectors and making its factories smart to progress towards the higher end of the value chain. At crucial periods in its history as...
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