Anirudh Singla, Founder & CEO, Pepper, shares insights on the ‘content divide’ that businesses face today (especially in the post-COVID context), and how a content marketplace like Pepper can better fulfil their objectives of market differentiation in the digital domain. IBT: What was the inspiration or market insight in your...
IIM Ahmedabad’s Professor A. K. Jaiswal opines that today, marketing is not just about advertising, it’s also about customer engagement. Online customer reviews and the positive word-of-mouth about your products by them (customer to customer marketing) can bring great returns for brands. IBT: What have been the major drivers of...
Unmish Parthasarathi, the Founder of Singapore-based growth practice Picture Board Partners, believes that the fragmentation of attention to content requires us to adopt remote production technologies for story-telling and a smarter use of data to redefine & revive commercial models. IBT: How has viewership evolved across the sports, gaming and...
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