Rishu Sharma, Principal Analyst, Cloud & Artificial Intelligence, IDC India, surmises that budget limitations and need to meet up with capacities are among the top drivers for the SMBs to adopt cloud. They have been leveraging enterprise applications such as accounting software and core HR applications and could see an...
Anand Ramanathan, Partner, Deloitte India, asserts that post-COVID, demand generation through digital marketing will be an important area of focus. There will be an increased need to drive effectiveness on business metrics such as traffic generation, click through rates and online conversions, which will determine the success of digital campaigns...
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