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Year 2020 saw the largest number of new customers on Amazon.in

November 18, 2020/

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Manish Tiwary, Vice President, Amazon India states that customers from over 99.3% pin codes shopped on Amazon.in with more than 3X more customers signing up for Prime during the festive season as compared to a normal business day, with 3 out of 5 signups coming from beyond the metros from...

Customers do not like to be bombarded with ads

November 2, 2020/

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Prof. Arpita Srivastava, XLRI, opines that customers really appreciate companies that respect their time and space. Marketers have to shift to new tracking and automation capabilities given the rise in digital consumption among customers and at the same time divide between online and offline blurring. She adds that there can...