Krishnendu Chatterjee, Sr. VP – Centre of Excellence at Darjeeling Organic Tea Estates Pvt. Ltd (DOTEPL), explains how Indian organic food producers are also facing MRL challenges in markets like EU, even though these may largely on account of environmental factors. This calls for a better understanding among the scientific...
Dheer Shah, MD, Jivraj Tea Company, highlights a common issue that the industry faces in overseas markets – lack of knowledge of Assam tea. He stresses on the need for a focused brand building approach in this regard to establish a premium positioning for the product. IBT: How did the...
Geographical Indication (GI) is an indicator that specifies that the quality, reputation or other characteristics of a good can each be a sufficient basis for eligibility as a geographical indication, where they are essentially attributable to the geographical origin of the good. Geographical indications emanate from Trade-Related Aspects of Intellectual...
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