As Twitter undergoes transformative changes under the leadership of Elon Musk, another major player has entered the scene. Meta, formerly known as Facebook, has launched its new platform called Threads, positioning itself as a direct competitor to Twitter. This launch brings Threads to users in 100 countries, intensifying the competition...
Dr. Venkatesh (Venky) Shankar opines that a synergistic approach to advertising across media is needed to engage and serve the customers creatively and seamlessly. Having said that, he adds that as India’s young population enhances its consumption of digital media, marketers will have to accelerate their shift in spending and...
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