India’s advertising market has crossed the ₹1 lakh crore mark, with digital media now accounting for nearly 46% of total ad spend in FY25. The surge is fuelled largely by social media and short-form video content, reflecting changing consumer habits and platform preferences. Traditional media’s share continues to decline as...
Digital commerce is undoubtedly the headline topic of the retail industry today. The sector has quadrupled growth since 2017 to reach a revenue figure of US$ 211 billion in 2022 in eight high growth markets, including India. Given the pace with which e-commerce is growing, it can open unprecedented pathways...
IIM Ahmedabad’s Prof. Anuj Kapoor posits that the omnichannel experience provides brands with an opportunity to present a more cohesive and seamless experience to customers who start their purchase journey on one channel and finish on the other channel. He, however, cautions that with a greater digital presence, brands might...
DVR Seshadri, Director for ISB-CBM and Clinical Professor in the Marketing Area, Indian School of Business points out that for SMEs, using on-line platforms is a cost-effective way to grow their businesses. He adds that with a surplus of online platforms, it is important for SMEs to understand that while...
India has an expected business potential of US$ 100 billion in the engineering R&D sector in the coming years, which could create additional employment for 1-1.25 million people. In order to capitalise, India needs to build its expertise in digital technology and establish its credentials as a destination for software...
Anirudh Singla, Founder & CEO, Pepper, shares insights on the ‘content divide’ that businesses face today (especially in the post-COVID context), and how a content marketplace like Pepper can better fulfil their objectives of market differentiation in the digital domain. IBT: What was the inspiration or market insight in your...
The media and entertainment industry has been split wide open as a result of the pandemic. Gaming, digital and OTT have shown a positive growth in consumer mindshare as well as advertising revenues. However, outdoor and touch-driven segments like print, movies and theme parks are staring at huge losses. Going...
India is stepping on the gas in terms of digital transactions, much in line with other major economies who are already experiencing the benefits of going cashless. The trend is proving beneficial for India’s MSME sector in particular, enabling them to ensure transactional convenience and widen their customer base. India...
Siddharth Lal, MD, Bruce Clay Australia talks about the journey and relevance of SEO for today’s enterprise, wherein 94% of consumers research products online and Google is their most preferred ‘intent-based medium’. He strongly suggests that companies desist from taking unethical short cuts en route to ranking on Google search...
Rashmi Banga, Senior Economic Officer, UNCTAD, feels that instead of a recourse to rapid globalisation post-pandemic, the world should look at a balanced approach to address the inherent weaknesses of the previous wave of globalisation – growing inequality, rising levels of debt, declining share of labour in income and increasing...
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