Meta, formerly known as Facebook, has unveiled its latest innovation in the realm of artificial intelligence (AI) – “Imagine.” This cutting-edge AI image generator marks a significant leap forward in the field of visual content creation, promising to revolutionise the way businesses and individuals produce compelling images for various purposes....
Social media has become an inevitable part of our lives, and by implication, the lives of the brands we engage with. To leverage social media effectively, brands need to be creative, engaging and result oriented. Also, they need to be extremely receptive of customer feedback and mindful of their brand...
Sourav Borah, Assistant Professor, IIM Ahmedabad, feels that COVID-19 may bring about a permanent change in mindsets of B2B firms when it comes to investments in digital marketing and brand building. But he also asserts that while companies should retain confidence in their salesforce, the latter has to urgently adopt...
• On-field salesforce and face-to-face interaction have been the bedrock of the go-to-market strategies of B2B companies over the years. • However research shows that over the years, the rise of online platforms and e-commerce has also impacted customer buying behavior in the B2B realm. • COVID-19 has accelerated the...
Rajesh Pandit, Management Consultant, Bangalore; Peeyush Gupta, Vice President, Marketing & Sales, Tata Steel, Kolkata, and D. V. R. Seshadri, Clinical Professor of Marketing, ISB, Hyderabad, assert that as B2B marketing & sales have turned topsy-turvy in the COVID-19 world and beyond, the marketing & sales function of the supplier...
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