For business owners in India, the festive season is more than just a time of cultural celebrations; it’s a pivotal economic opportunity. It’s a period when consumers display a readiness to spend, making it the perfect time to scale up sales, boost revenue, and nurture customer relationships. Diwali, in particular,...
The festive shopping landscape in India witnessed a remarkable surge in online searches for discounts, spanning various categories. Consumer electronics, groceries, food, personal care, gifting, and automobiles all experienced a substantial increase in search activity. This trend underscores the pivotal role of a strong online presence and strategic marketing across...
With overcoming production limitations and consumer demands, the Indian auto sector is once more seeing growth. Given that the second half of the year is of the utmost significance to the overall health of the automotive industry, it is a crucial time for OEMs, dealers, and customers. The availability of...
Social media has become an inevitable part of our lives, and by implication, the lives of the brands we engage with. To leverage social media effectively, brands need to be creative, engaging and result oriented. Also, they need to be extremely receptive of customer feedback and mindful of their brand...
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