Rural India is fast emerging as a key driver of premium FMCG sales, now accounting for 42% of purchases—up from 30% just four years ago. With 65% of the population living in villages, demand is being fueled by affordable pack sizes, digital access, and strong trust in local brands. While...
Indian food is going global—through both familiar routes and fresh new formats. From age-old avenues like exports, diaspora-led restaurants, culinary tourism, and five-star hospitality, to modern innovations like cloud kitchens, plant-based meals, frozen ready-to-cook packs, and gourmet D2C brands, the world’s appetite for Indian cuisine is expanding fast. With processed...
Over the past decade, rural India has emerged as a dynamic growth engine for the ₹5-lakh-crore FMCG sector, with rising adoption of aspirational products like toilet cleaners, floor cleaners, and bottled soft drinks. As per Kantar, this shift reflects both improved access and evolving consumer mindsets, where rural shoppers are...
Indian FMCG trends in FY25 reveal a deeper shift beneath the surface of steady shopping patterns. While households maintained an average of 156 grocery trips, Kantar reports a marked increase in both basket size and value, highlighting a growing preference for larger and more premium packs. This evolving consumption...
India’s grocery sector is rapidly evolving, driven by digital adoption and changing consumer habits, with quick commerce emerging as a key growth driver, according to the Kearney report. About 87% of people in the metro cities now shop online, reflecting a significant shift in consumer behavior driven by the convenience...
India’s FMCG sector is expected to see a demand rebound in early FY26, supported by a revival in rural consumption and easing inflation, as per a report by ShriRam Mutual Fund. The consumer durables segment also shows growth potential, particularly in premium cooling products. However, rising raw material costs may...
Small consumer firms in urban India have outpaced their larger counterparts, growing at nearly twice the rate over the past year, according to Kantar data. While big companies recorded a modest 2-3% rise in sales volume, smaller brands expanded by 5-7%. Factors such as inflation, sluggish wage growth, and rising...
India’s quick commerce sector is set to grow by 75-100% year-on-year, far outpacing traditional retail, according to Bernstein. Driven by advantages in proximity, pricing, and product variety, quick commerce is rapidly gaining market share, especially in top cities with a US$ 250 billion grocery market. India’s quick commerce sector is...
In this episode of the Food Frontiers series, India Business and Trade engages with Mr. Archit Goel, Director and CFO at GOELD, and discusses the GOEL Group’s successful venture into the FMCG sector, particularly focusing on frozen foods. He explains the growing demand for frozen food in India, driven by...
Rural consumption in India’s FMCG sector has surged ahead of urban consumption for the first time in nearly five quarters. According to a report, rural volume growth spiked by 7.6% YoY in the March quarter of CY24, outpacing urban growth at 5.7%. This growth trajectory reflects evolving consumer behaviors and...
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