When a business wants to increase its market share or geographical presence at a low cost, it may sell its product and brand name through franchising. A franchise is a joint venture between franchisor (- the original business) and franchisee (- the entrepreneur seeking to venture into the business). It...
India Business & Trade is a thought leadership initiative of the Trade Promotion Council of India, a premier trade promotion body recognised by the Department of Commerce, Government of India.
India Business & Trade
M-62, Saket, New Delhi-110064, India
Stay ahead in the dynamic world of trade and commerce with India Business & Trade’s weekly newsletter.
Copyright © 2026 India Business & Trade. All Rights Reserved
