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India’s Rs. 600 cr energy bar boom: Where taste meets health

India’s Rs. 600 cr energy bar boom: Where taste meets health

June 6, 2025/
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India’s energy bar market has evolved from a niche fitness product to a Rs. 600 crore industry driven by urban, health-conscious consumers. Blending global trends with local tastes, homegrown brands are innovating with traditional ingredients like jaggery, saffron, and flaxseeds. Image Source: Freepik In India, energy bars have come a...

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