About 67% of Indian consumers trust influencer recommendations over traditional ads, marking a shift in marketing strategies, reveals a recent report by Kantar. It highlights that Influencer marketing has proven effective in driving engagement and sales, outperforming digital ads. Influencer content leads to higher brand favourability, stronger associations, and increased...
Expected to become a US$ 10 billion industry by end of 2020, influencer marketing is adopted by an increasing number of brands and marketers due to the way it impacts people. Creating and executing a campaign could be challenging at times, but data-driven influencer marketing platforms can help brands simplify...
India Business & Trade is a thought leadership initiative of the Trade Promotion Council of India, a premier trade promotion body recognised by the Department of Commerce, Government of India.
India Business & Trade
M-62, Saket, New Delhi-110064, India
Stay ahead in the dynamic world of trade and commerce with India Business & Trade’s weekly newsletter.
Copyright © 2026 India Business & Trade. All Rights Reserved
