Ashutosh Gupta, India Country Manager, LinkedIn affirms that professionals have placed their faith in ‘learning’ to grapple with the new post-COVID reality, become future-proof, and stay productive during WFH. This is evident from the fact that LinkedIn Learning modules have seen an uptick of 176% in 3 months and around...
Sourav Borah, Assistant Professor, IIM Ahmedabad, feels that COVID-19 may bring about a permanent change in mindsets of B2B firms when it comes to investments in digital marketing and brand building. But he also asserts that while companies should retain confidence in their salesforce, the latter has to urgently adopt...
• On-field salesforce and face-to-face interaction have been the bedrock of the go-to-market strategies of B2B companies over the years. • However research shows that over the years, the rise of online platforms and e-commerce has also impacted customer buying behavior in the B2B realm. • COVID-19 has accelerated the...
Rajesh Pandit, Management Consultant, Bangalore; Peeyush Gupta, Vice President, Marketing & Sales, Tata Steel, Kolkata, and D. V. R. Seshadri, Clinical Professor of Marketing, ISB, Hyderabad, assert that as B2B marketing & sales have turned topsy-turvy in the COVID-19 world and beyond, the marketing & sales function of the supplier...
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