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Automotive marketing post-COVID: Accelerate, brake, clutch, accelerate

September 18, 2020/

Prof Veena Kumar, Director, Competitive Edge Consultants, examines the evolving customer behaviour post-pandemic and the response of automotive companies. She advises players to emphasise on empathy, keep costs down, talk to the entire family rather than appealing to individual desires, bring new solutions and prepare for a variable pace of...

Germany and India are perfect partners to collaborate for Industry 4.0

August 13, 2020/

Boris Alex, Director, Germany Trade & Invest is confident that the strong foundations for economic cooperation between India and Germany will help accelerate revival of trade and investment post-COVID. He believes that Germany’s leadership in machinery and automation, coupled India’s stature as an IT powerhouse make them perfect potential partners...

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