Unmish Parthasarathi, the Founder of Singapore-based growth practice Picture Board Partners, believes that the fragmentation of attention to content requires us to adopt remote production technologies for story-telling and a smarter use of data to redefine & revive commercial models. IBT: How has viewership evolved across the sports, gaming and...
The media and entertainment industry has been split wide open as a result of the pandemic. Gaming, digital and OTT have shown a positive growth in consumer mindshare as well as advertising revenues. However, outdoor and touch-driven segments like print, movies and theme parks are staring at huge losses. Going...
Dr. Venkatesh (Venky) Shankar opines that a synergistic approach to advertising across media is needed to engage and serve the customers creatively and seamlessly. Having said that, he adds that as India’s young population enhances its consumption of digital media, marketers will have to accelerate their shift in spending and...
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