India saw a surge in festive discount searches across various categories, emphasizing online presence and strategic marketing for success....

Every year new shopping spirits and trends sweep customers off of their feet. In 2023, it is the adoption of both online and offline mode of shopping trend seems to be the latest fad....

ONDC is a laudable initiative of the Ministry of Commerce & Industry to help small retailers counter the dominance of e-commerce giants. But given the challenges of building and sustaining a network o...

Value-based shopping is likely to continue to gain momentum during the festive period. Consumers could indulge in mid to big ticket purchases that they might have postponed due to the pandemic. Sector...