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Podcasts will soon become popular in India

Podcasts will soon become popular in India

November 4, 2020/
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Prof. Seema Gupta, IIM Bangalore, opines that in the future, users may turn to voice and visual searches. So, the future marketing strategy will have to be more immersive & experiential. Strategies like gamification, the use of apps and podcasts will become popular marketing tools. IBT:  What are digital natives...

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